After listening to this book review, and reading good comments in the Wall Street Journal, I put in an order for:
Citizen marketers : when people are the message
by Ben McConnell; Jackie Huba
Publisher: Chicago, IL : Kaplan Pub., ©2007.
ISBN: 9781419596063 1419596063
It seems like it could be a helpful book. People are likely already blogging about your library. This book might be a first step in helping to get good comments instead of complaints to the planet. I’ll write again after I’ve read it.
If you’ve read it, please write some comments!