From the ALA Director 4/4: Office for Literacy and Outreach Services (OLOS)

Office for Literacy and Outreach Services (OLOS) 

National Bookmobile Day 2014

Wednesday, April 16, 2014 will mark the fourth annual celebration of National Bookmobile Day (NBD), a collaborative effort between ALA, ABOS (Association of Bookmobile and Outreach Services), and ARSL (Association for Rural & Small Libraries).  OLOS will work with ABOS and ARSL to refresh the free, downloadable publicity materials in the online resource center (, providing libraries and bookmobile agencies with the tools to host their own National Bookmobile Day celebrations.  Available resources in the NBD online resource center include:

Updated NBD fact sheet outlining stats, history, and current issues facing mobile outreach,  PR templates, including a press release, op-ed, and proclamation,

Customizable marketing collaterals, including bookmarks, stickers, and logos.

As in previous years, OLOS will work with the ALA Public Information Office to promote National Bookmobile Day to ALA membership, library trade, and the wider media, and will incorporate NBD messages into National Library Week materials.  National Bookmobile Day will also be featured in member-sourced articles for the OLOS Columns Blog and, and highlighted on the ALA homepage.


NBD on Social Media

OLOS will continue to promote the growth of NBD on social media.  As of March 2014, the National Bookmobile Day fan page on Facebook had grown to 2,017 followers (a gain of 30 followers from the previous report).  Additionally, OLOS will be using other ALA social media vehicles, as well as those from partners such as ABOS, to amplify National Bookmobile Day messages and encourage participation.


“Why We Love Our Bookmobile” Virtual Celebration

“Why We Love Our Bookmobile” virtual celebration is now underway on YouTube, where libraries are encouraged to submit videos highlighting their services and celebrations for National Bookmobile Day.  Interest has been strong with several inquiries and one video submitted already.  All participants will be entered in a random drawing to receive one of three ALA Graphics gift certificates.


The American Dream Starts @ your library

OLOS is working in conjunction with the ALA Public Information Office to collect stories from the libraries in the 2013-14 cohort, with the ultimate goal of producing a digital supplement for American Libraries highlighting a sampling of these libraries.  These videos featuring librarians and their ELL end users will document the impact of this program and help build the case for continued funding of this initiative in the future.  The American Dream will also be present at the ALA Annual Conference, with a session that will highlight stories from the field, including successes, challenges, and lessons learned.  The 2013-2014 American Dream libraries are part of a cohort of100 previously funded programs in Dollar General communities.  Since 2007, these American Dream libraries have built easily replicable programs, developed coalitionbuilding strategies and provided annotated lists of proven resources for libraries across the country serving adult English language learners.   To see a complete list of the third round libraries, please visit


Coretta Scott King Book Awards @ 45

The Coretta Scott King Book Awards will be marking 45 years of excellence in children’s literature with a special program at ALA’s Annual Conference.  On Saturday, June 28, 5:00-7:00 p.m., publisher and author Andrea Davis Pinkney will speak with previous award and honor authors and illustrators at “Let Our Rejoicing Rise: 45 Years of the Coretta Scott King Book Awards,” with a reception to follow.  The next morning, the 45th Annual Coretta Scott King Book Awards Breakfast will take place from 7:00-9:30 a.m. (Sunday, June 29).  Featured authors will include present and past authors, including Nikki Grimes, Kadir Nelson, Rita Williams Garcia, and Theodore Taylor III.

This was excerpted from EBD # 12.20 2013-2014 Report to Council and Executive Board April 4, 2014 from Keith Michael Fiels Executive Director.

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