Internet Librarian Rough Cut: Power of Persuasion: Developing Influence to Become Your Own Best Advocate by Dr. Ken Haycock

Hi All,

I’ve been at Internet Librarian 2014 attending a number of good sessions. I’ve decided to experiment with my conference blogging because I too often don’t blog everything I find worthwhile. So with the except of one “crafted” blog post I’ve already started on, I’m going to post my very rough notes. If they pull comments, I might put up a fuller version later.

I start with:


Power of Persuasion: Developing Influence to Become Your Own Best Advocate by Dr. Ken Haycock (Internet@Schools track)


Has worked in a variety of capacities in School Libraries



Consider creating a list of people. Start by alpha, then by influence, then by degree of support


School librarians are seen as whiners and advocating for their positions, rather than educational outcomes.


Haycock says principals usually have extra money stashed somewhere.


We have many studies linking libraries and achievement. Why don’t they resonate?


His research, unreleased by his client, – Other segments of K12 have a body of research too.


Other groups have more and better advocates then we do. Before school board personal stories seem to work better.


What works and does not


[Biggest predictor of your future budget is last year’s budget]


  1. It’s not school libraries per se, but a qualified school librarian
  2. But not just a body with a credential, there needs to be involved librarians
  3. From principals – train every teacher librarian in two areas and hold them accountable. This is what teachers will respect.
  4. Informal staff development, brown bag lunches, etc is deemed important


Librarians – principals eval us on work with students / Prinicipals – We eval librarians on work with teachers


Advocacy rules (Influence & Persuasion)


  1. Successful advocates can connect to agendas
  2. People do things for their reasons, not ours
  3. Advocacy is about respect [respect the policy and budget makers]
  4. Advocacy is like banking. You can’t make a withdrawal without having made a deposit
    1. Most school board members are hungry for positive news in first ten minutes
    2. In time as a school board member, no school library advocates ever showed up to provide a story.


Advocacy is a Means Not the End. We want influence. (Attitude is NOT behavior)


Research suggests you should ask for what you actually need.




[Relationship is the message]


1&2 – Liking and Reciprocity


3&4 – Social Proof/Consensus and Authority

Principals talk to each other when cuts come up. What is a good practice?


5&6 – Consistency and Commitment

Consistency shows up in school/district values


Claim – Teacher librarians/school resource centers only started in 1960s


Problem – we trying to sell scarcity, with respect to information is a non-starter


Key – what is the unique skill of a school librarian and how does that contribute?




People with similar experiences tend to like other

We like people who genuinely praise us. Better to praise a person to a 3rd party.

Think about whether you run someone down and whether that might have gotten back to them.


Perception of liking is useful in influence




Gifts – customized, unexpected, meaningful (not necessarily tangible)

– Volunteering for a committee could be a gift

– Introducing people can be a gift

– When thanked NOT “it’s nothing”, rather “I’m sure you’d do the same thing for me.”




People tend to act the way they think people in their situation should act

Be seen at conferences – principals conferences, etc

Why aren’t our associations showing up?





Dress professionally if you want to have influence.

Put your degree on your wall


Claim – William Pedersen was called to testify before Congress on forensics (check FDSYS)


We need to be secure enough to deal with our weaknesses.


School librarians need to involve others in advocacy efforts so we tell them what they need to know, not what we want them to done.





People like to be consistent and do not care to violate their values.


Share work with teachers, otherwise commitments aren’t made.




Scarcity – not information, but skills


Common student problem – searching results in high confidence but low competence


We also need to start letting consequences show


Cut to 60%? Start discussion with faculty on what of 40% will be let go?


Some general comments followed


Tips rise when mints on check




Opportunity is everywhere


4 E’s

Eye contact

Extend hand

Exchange business card

Engage in conversation


Haycock really believes in business cards

Librarians ought to attend school board meetings and introduce themselves to school board members.

Consider writing thank yous / praises for other staff, etc

Invite people into conversations

Try traveling in pairs


[According to US Dept of Labor, 65% of jobs are not listed]


Evidence does not speak for itself, the relationship is the message

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