Here are my raw notes on:
Using Web Analytics & Usability Testing to Turn Heads by Michael Cianfrani & Stacy Wittmann
These are presented in the belief that it is better to post something quickly than a long delayed, higher quality post. Feel free to let me know whether you think this is foolish.
Eisenhower Public Library District has map in footer
Control (access to CMS/Catalog/Calendar + Agency [right to design])
Resources x Control = Your degree of awesome
Prove you are right
Figure out if you’re wrong
Lure Directors/Squash Bullies
Numbers you want (conversions?)
CMS, Catalog, Calendar – Can I tag it?
Path or Funnel (Does a page encourage a patron action?)
Consider “pretty picture” when Google doesn’t work
Ex 1 – What to name it?
For example, heat maps of “we recommend” vs “books and movies”
Ex 2 – Are they seeing it?
Heat map of long pages – bottom seemed little use
Ex 3 – Is it worth it?
For example, book covers in
No one tool to rule them all
Stacy – testing
“Are you there, librarian? It’s me, Patron”
Rules for testing:
– Don’t be creepy (don’t take people to back rooms) Try lobby first
- Manage expectations
- You’re already talking to patrons
Heat mapping tool – crazy egg – In “appendix” of slides (These are behind the Internet Librarian login page, try asking the presenters?)
This effort focused on conversions – did users make a transaction (place a hold, register for an event, etc). Is this a good model for ASL? Should going to VILDA be counted as a conversion?